NB Studio developed a bold and unconventional visual identity for ANNA Money, a digital assistant that simplifies business administration. The new design reimagines the traditional financial aesthetic, introducing a playful and human tone to the fintech space.
NB Studio co-founder Alan Dye reflects on closing the London agency after 29 years, alongside fellow founder Nick Finney. He revisits the studio's playful, expressive work for clients including ANNA Money, Petit Pli, Royal Mail and the Almeida Theatre, while arguing that contemporary design needs more humour, colour, tactility and joy. Dye and Finney are now working independently and occasionally together.