Exhibition Graphics for Cartier at the V&A

Pentagram created the exhibition graphics and identity for Cartier’s landmark show at the V&A in London. Drawing inspiration from the brand’s archival typography and early print materials, the design balances Cartier’s timeless elegance with a dreamlike, immersive spatial narrative. Subtle optical effects and refined typographic details guide visitors through the exhibition without distraction.

Set in Scotch Genovese Display Italic, SCTO Grotesk A, Stndrd