Brand Identity for V&A South Kensington

Pentagram developed a new visual identity for the V&A South Kensington as part of the museum’s expansion into a family of venues. The design, led by Harry Pearce, builds on Alan Fletcher’s iconic logo and introduces a system based on the idea of depth, integrating bold typography with photography to reflect the museum’s scale and diversity. The unified graphic language connects the museum’s wide-ranging exhibitions and platforms.