Founder
Soft Power, a new London-based creative agency founded by Ben Haworth and Hamish Gardner, unveiled its first project — the rebrand of the Hackney Half Marathon in collaboration with Nike London. The identity emphasizes community and inclusivity, with a logo symbolizing runners moving together on parallel paths.
The Brand Identity interviews London-based studio The Beautiful Meme about their philosophy, evolution, and current projects. Founded by Tom Sharp and Ben Haworth, with Ross Fordham joining as Creative Director, the studio focuses on creating brand identities, campaigns, and cultural design work. They discuss their approach to experimentation, personal projects, and inspirations beyond graphic design.