Yoloh Design Cases
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- Taxi Studio Unveils Bold Rebrand for Insurtech Yoloh
Creative Boom · Jun 11, 2025
Taxi Studio has created a new brand identity for insurtech platform Yoloh, built around the concept of 'Insurance Dejumbled'. The rebrand introduces a playful ambigram logo, a friendly animated assistant named Andi, and a warm, witty tone of voice developed with writer Nick Carson. The new identity has helped Yoloh secure major investments and stand out in the traditionally dull insurance sector.