The Click

Works with Franklin Gothic URW

Their own site is set in Untitled Sans

Cases

• American Library
• Brand Identity for American Library
• Restaurant

• Brandland
• Brand Identity for Brandland Retail Concept
• Signage

• Bread Source
• Brand Identity for an Artisan Bakery
• Bakery, Bread

• Britten Sinfonia
• Brand Identity for Britten Sinfonia
• Music

• Buzzing
• Brand Identity for an Electric Coffee Roaster
• Bag, Coffee

News & interviews

• The Click builds bold Imperial identity around student belonging

  It's Nice That · May 20, 2026

  UK branding studio The Click has created a new identity for Imperial College London that focuses on belonging and individuality. Each department receives a bespoke 'I' symbol reflecting its unique character, forming a flexible and inclusive visual system. The project aims to foster pride and community across the university through adaptable branding and everyday applications.

  The ClickImperial College Londonbranding
  Paul Moore
• New Logo & Branding for Norwich Castle by The Click

  BP&O · Apr 13, 2023

  BP&O features The Click’s rebrand for Norwich Castle, which uses the castle’s battlement motif as the foundation for a flexible and systematic visual identity. The design applies this architectural element across signage, print, and digital materials, supported by Franklin Gothic URW and bold colour blocking. The project balances historical authenticity with contemporary clarity and adaptability.

  The ClickNorwich Castlebranding
  Richard Baird
• Five design projects featured in The Edit

Clients