Your Creative Revamps Pentridge Prison Tours with Respectful RebrandThe Brand Identity · Jan 27, 2025
Melbourne-based studio Your Creative developed a sensitive rebrand for Pentridge Prison Tours, balancing historical respect with contemporary design. The identity draws on the concept of 'living memory,' using archival research, a panopticon-inspired motif, and typefaces Inferi and Surt to bridge past and present. The result is a layered, empathetic visual system that honours the prison’s complex history while supporting its renewed role as a cultural destination.