The Click developed a new brand identity for Unite, a global B2B platform connecting buyers and sellers. Inspired by the idea of reciprocity and connection, the rebrand introduced a distinctive ‘plus’ symbol derived from the letter U, a modular pixel system, and playful illustrations to humanize technology and reflect collaboration.
Lundgren+Lindqvist developed a cohesive brand identity for Unite, focusing on clarity and modern visual expression. The project emphasizes a balanced system that communicates unity and collaboration through refined design elements.
The Brand Identity interviews Rice Studios co-founder Joshua Breidenbach about the Vietnamese studio’s ethos, evolution, and creative process. He discusses the studio’s growth from two founders to a 30-person team, its focus on diversity, and its new ventures including Rice Store. Breidenbach also reveals details of their upcoming identity refresh and website, reflecting their modernist influences and commitment to Vietnamese creativity.