Wing Chan

Photographer

4 articles · May 2023 — Aug 2025

Articles & interviews

  • "M — N Associates Redefines Vietnamese Museum Aesthetics"

    The Brand Identity · Aug 29, 2025

    M — N Associates developed a new brand identity for Quang San Art Museum in Ho Chi Minh City, drawing inspiration from the museum’s architecture and art collection. The concept, titled 'Layers of Contemplation,' integrates custom typography, spatial symbolism, and a responsive digital experience. The rebrand has been positively received, boosting visitor engagement and reinforcing the museum’s cultural mission.

    M — N AssociatesNaN Type AssociatesQuang San Art Museumbranding
  • "M — N Associates Rebrands Vietnam's Top Sneaker Brand, Biti's Hunter"

    Creative Boom · Feb 5, 2025

    M — N Associates has rebranded Vietnam’s leading sneaker brand, Biti’s Hunter, with a bold new identity that bridges physical and digital experiences. The rebrand introduces a custom typeface, adaptive monogram, and cohesive visual system inspired by Vietnamese culture. The project aims to position Biti’s Hunter as a modern, globally competitive fashion brand while celebrating its national roots.

    M — N AssociatesDentsu RedderType AssociatesBiti's HunterBiti'sbranding
  • "M — N Associates Rebrands Biti’s Hunter, Emphasizes Vietnamese Heritage"

    The Brand Identity · Jan 28, 2025

    M — N Associates rebranded Vietnamese sneaker brand Biti’s Hunter, balancing cultural heritage with modern design. The project features a custom typeface, MN Hunter, inspired by movement and Vietnamese symbolism, complemented by TT Commons Pro. The rebrand includes dynamic logos, packaging, and a new product collection that reinforces the brand’s ‘Step Forward’ ethos.

    M — N AssociatesType AssociatesDentsu RedderBiti’s Hunterbranding
  • Joshua Breidenbach on 10 years of Rice Studios and how they’re setting their sights on the future

    The Brand Identity · May 24, 2023 · Interview

    The Brand Identity interviews Rice Studios’ Executive Creative Director Joshua Breidenbach on the studio’s 10-year milestone, reflecting on its growth, philosophy, and new chapter in Vietnam. Breidenbach discusses Rice’s new studio space, upcoming book, and recent projects including work for Marou, Truffle Man, and Beatbites. The conversation highlights Rice’s evolving ethos, creative resilience, and commitment to community and sustainability.

    Rice StudiosMarouTruffle Manbranding