4p’s Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on 4p’s projects in press coverage.
News & interviews
- 4P’s by Base Saigon
BP&O · Dec 18, 2025
BP&O’s Emily Gosling reviews Base Design Saigon’s rebrand of Pizza 4P’s into 4P’s, a hospitality brand expanding across Asia. The identity introduces a new philosophy-driven positioning, ‘Platforms for Peace,’ along with refined typography, a blue-and-white palette, and a burrata mascot named BUU. While praising the visual design and type choices, Gosling critiques the confusing name and inconsistent apostrophe use.
- Rice’s Joshua Breidenbach on how long-lasting relationships will shape a more sustainable future
The Brand Identity · Feb 11, 2022 · Interview
The Brand Identity interviews Joshua Breidenbach, Executive Creative Director and Founding Partner of Rice Studios, about how long-term client relationships and sustainable practices can shape a more responsible design industry. He discusses Rice’s approach to integrating environmental considerations into their process and reflects on projects with clients like Marou Chocolate and 4P’s. The conversation also touches on Rice’s submission to redesign the Green Dot symbol as part of The Change We Need initiative.
Rice StudiosTwo°Creative4P’sMarou Chocolatebranding - Joshua Breidenbach on Rice Studios’ ethos, process and future
The Brand Identity · Feb 16, 2021 · Interview
The Brand Identity interviews Rice Studios co-founder Joshua Breidenbach about the Vietnamese studio’s ethos, evolution, and creative process. He discusses the studio’s growth from two founders to a 30-person team, its focus on diversity, and its new ventures including Rice Store. Breidenbach also reveals details of their upcoming identity refresh and website, reflecting their modernist influences and commitment to Vietnamese creativity.
Rice StudiosEASTUNIQLO4P’sbranding