BP&O’s Emily Gosling reviews Base Design Saigon’s rebrand of Pizza 4P’s into 4P’s, a hospitality brand expanding across Asia. The identity introduces a new philosophy-driven positioning, ‘Platforms for Peace,’ along with refined typography, a blue-and-white palette, and a burrata mascot named BUU. While praising the visual design and type choices, Gosling critiques the confusing name and inconsistent apostrophe use.
The Brand Identity interviews Joshua Breidenbach, Executive Creative Director and Founding Partner of Rice Studios, about how long-term client relationships and sustainable practices can shape a more responsible design industry. He discusses Rice’s approach to integrating environmental considerations into their process and reflects on projects with clients like Marou Chocolate and 4P’s. The conversation also touches on Rice’s submission to redesign the Green Dot symbol as part of The Change We Need initiative.
