EDIT EDIT is a London-based branding agency dedicated to helping arts, culture, and knowledge-led organisations connect, inspire, and thrive. Led by a team of strategic thinkers and creative specialists, the studio partners with institutions such as the Barbican, British Library, English National Ballet, Forestry England, and the University of Cambridge. EDIT EDIT’s work spans brand identity, campaigns, and experience design, built around insight-driven strategy and bold creative thinking. With a mission to foster understanding through design, the studio delivers transformative ideas that shape how audiences engage with culture, learning, and innovation.
Technologies detected on Edit's website.
The article explores the 2025 Zum Festival in São Paulo, a major event celebrating contemporary photography and independent publishing. It highlights standout photobooks and zines that reflect Brazil’s vibrant self-publishing scene, including works by Rafael Roncato and Romeu Silveira. The piece emphasizes the diversity, experimentation, and social engagement of Brazil’s indie photobook culture.
It’s Nice That’s 2025 holiday feature curates a selection of creative gift ideas for readers’ own wish lists, highlighting products from independent studios and makers. The roundup includes items like perfume, jewellery, stationery, and home accessories from brands such as Clue Perfumery, Pith, and Actual Source. The article forms part of the wider 'Nice List' series celebrating design-led products and craftsmanship.
Uncommon has created a chaotic, cinematic new campaign film for EA Sports FC 26 titled 'The Club Is Yours'. Directed by Gary Freedman through MJZ, the spot celebrates fan creativity by turning community ideas into surreal football moments. The campaign marks EA Sports FC 26’s biggest launch yet, emphasizing fan participation and community-driven storytelling.
The Brand Identity interviews Non-Objective founders Artem Matyushkin and Katya Sikacheva about their philosophy of treating design as a cultural conversation rather than a service. The distributed studio operates across multiple cities, focusing on conceptual and visual languages that merge branding, art direction, and research. They emphasize co-authorship with clients, ethical alignment, and self-initiated cultural projects under their 'extensions' umbrella.
British-Nigerian designer Yinka Ilori has launched his debut watch collection, 'Grow Your Dreams', in collaboration with MB&F's M.A.D.Editions. The limited-edition series features three models inspired by Sun, Nature, and Water, combining Ilori's vibrant aesthetic with Swiss engineering. The project marks Ilori's first venture into horology and a creative partnership celebrating imagination and craftsmanship.
Katie Cadwell’s column for If You Could Jobs explores the lack of age diversity in creative teams and the challenges faced by older professionals in the industry. She argues that experienced creatives bring invaluable insight and stability, and that the industry should better support and celebrate them. The piece highlights examples of senior designers still thriving and calls for more inclusive representation across creative workplaces.
Creative Boom reports on MCRBCN, a design exhibition curated by Manchester designer Dave Sedgwick as part of Barcelona’s La Mercè Festival 2025. The show celebrates creative exchange between Manchester and Barcelona through collaborative artworks and large-scale banners by established studios. It marks a decade-long cultural relationship and highlights the shared creative spirit of both cities.
The article profiles illustrator Brian Blomerth and his latest book, 'Brian Blomerth’s Lily Wave', published by Anthology Editions. The graphic novel explores the life of scientist John C. Lilly and his psychedelic experiments, continuing Blomerth’s series on the history of hallucinogens. The piece highlights his distinctive hand-drawn process, experimental printing techniques, and the conceptual links between medium and subject matter.
Creative Boom’s article highlights Edition’s ongoing collaboration with Ink Grade Estate, a Napa Valley winery, to create a cohesive and sensory brand experience. The San Francisco and Portland-based studio developed tactile materials, immersive spatial design, and heritage-inspired labels that reflect the vineyard’s volcanic landscape and craftsmanship. The project emphasizes restraint, material authenticity, and a deep connection to place.
Creative Boom’s article by Tom May compiles advice from designers, illustrators, and other creatives on overcoming creative block. Contributors share practical methods such as working through resistance, changing environments, collaborating, and focusing on wellbeing. The piece highlights diverse personal strategies that reflect both discipline and self-care in the creative process.
The article profiles Brooklyn-based studio and publisher Small Editions, led by Hannah Yukiko Pierce and Isobel Chiang, which merges traditional bookbinding with experimental materials and formats. It highlights their artist editions, instructional publications, and collaborative approach to bookmaking. The piece emphasizes their tactile, process-driven philosophy and their influence within the small press community.
The article profiles Seoul-based studio Everyday Practice and its collaborative 'Zeitgeist poster project', created in response to a political crisis in South Korea. Working with over 60 designers, the studio produced posters visualising historic and contemporary declarations on democracy, culminating in an exhibition and forthcoming book. The project highlights design’s potential as a tool for civic engagement and social repair.
The article spotlights Seoul-based Howful Studio and its experimental Risograph projects under Howful Editions and Howful RisoClub. Co-founder Yongjae Lee discusses how the studio’s playful paper clocks, calendars, and other crafted objects expand their creative practice beyond branding and UX work. The feature highlights Howful’s commitment to pushing the boundaries of print and connecting with young designers through workshops.
The article profiles Eleni Papazoglou’s experimental publication 'Products & Services', created in collaboration with Foolscap Editions. The book merges the aesthetics of commercial catalogues with conceptual art, exploring ideas of value, authorship, and commodification. Featuring contributions from writers and a photographer, the project emphasizes tactility, hand-crafted visuals, and the blending of high and low culture.
Creative Boom covers the launch of a crowdfunding campaign for 'Margaret Calvert: Woman at Work', the first book dedicated to the legendary British designer. Edited by Adrian Shaughnessy and designed in collaboration with A2/SW/HK, the project highlights Calvert’s iconic signage work and lesser-known projects. The article explores the book’s origins, Calvert’s meticulous approach, and the importance of celebrating overlooked female designers.
BP&O’s article by Thomas Barnett reviews Edit Brand Studio’s rebrand of the National Portrait Gallery, unveiled in 2023 after a three-year closure. The identity centers on a refined monogram by Peter Horridge, inspired by an 1893 sketch from the gallery’s first director, and supported by a custom Monotype typeface and vibrant color palette. The piece praises the rebrand’s elegance, historical sensitivity, and renewed cultural presence.
The Brand Identity interviews Studio Thomas founders Thomas Coombes and Thomas Austin about their evolving practice, new studio spaces in Cornwall and London, and their publishing imprint Guest Editions. They discuss flexible working, balancing creativity with business management, and recent branding projects for clients like Fieldwork and Yoni. The conversation highlights their collaborative approach, small-studio agility, and commitment to sustainable work-life balance.
The Brand Identity interviews Munich-based designer Nolan Paparelli about his typographically-driven practice and collaborative approach to type design. He discusses his work on the neo-grotesque typeface Kunst Grotesk with Piero Di Biase, his involvement in the new design platform WELTKERN, and his philosophy on type education and pricing. The conversation offers insight into his process, influences, and the evolving landscape of contemporary Swiss typography.