Nam Design Cases
Designers behind the work
Designers and creative leads credited on Nam projects in press coverage.
Designers and creative leads credited on Nam projects in press coverage.
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
Illustrator Aysha Tengiz writes a personal opinion piece about the importance of understanding copyright and intellectual property in the creative industry. After receiving a contract that demanded full ownership of her work, she declined the project and urges other artists to be vigilant about their rights. The article highlights the risks of signing away IP, especially in the context of AI and large corporate clients.
Creative Boom’s January 2025 roundup by Tom May highlights seven new typefaces from international foundries and designers. The selection spans from the Art Deco-inspired SLTF Bergamot Grotesk to the culturally significant Munegascu, showcasing innovation, heritage, and stylistic diversity in contemporary typography. Each featured release demonstrates how type design continues to evolve across aesthetic and cultural dimensions.
The Brand Identity interviews Sam Smith, founder of Villagers Studio, a remote-first design practice that assembles bespoke teams for each project. Smith discusses the studio’s trust-based model, its flexible, community-oriented approach, and its mission to bring joy to the branding process. The conversation explores the studio’s early projects, challenges, and ambitions for growth and mentorship within the creative industry.
Studio Gruhl, led by founder Malte Gruhl, has unveiled a new identity and website that reflect its focus on digital-first branding. The rebrand, guided by the studio’s manifesto ‘Dream More,’ emphasizes motion, interactivity, and AI-generated content over traditional print applications. In the interview, Gruhl discusses the studio’s evolution, collaborative approach, and vision for agile, adaptive brands built for the digital age.
