Nam Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Nam projects in press coverage.
News & interviews
- Is cringe culture killing your creative career?
Creative Boom · Apr 21, 2026
Written by Tom May for Creative Boom, the article explores how 'cringe culture' and fear of self-promotion hinder creative professionals from sharing their work. Featuring insights from designers Jason Roberts, Carole Chevalier, and artist Sheena Bulpitt, it discusses impostor syndrome, discomfort with self-promotion, and strategies to build confidence. The piece encourages creatives to overcome hesitation and embrace visibility as a professional necessity.
Victory Over AllSheena Bulpitt Fine Art StudioUnnamed TV channelbranding - Why This Typeface Looks Familiar: It’s a Kuhlman Revival
· Apr 14, 2026
Steven Heller’s Daily Heller column spotlights the revival of Roy Kuhlman’s distinctive hand-lettered style through a new typeface designed by Steven Brower, Craig Welsh, and David Jonathan Ross. The Kuhlman font, released through Ross’s Font of the Month Club, has already been adopted by major brands and cultural institutions. The article explores the typeface’s origins, aesthetic influences, and its unexpected popularity among contemporary designers.
L.A. DodgersCNNtypography - How Margot Lévêque built Claude Type around slowness and craft
The Brand Identity · Feb 2, 2026 · Interview
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
Claude TypeInternational Magic27BureauVarious fashion housesLuxury brand (unnamed)branding - Mak Kai Hang on shifting from books to China’s biggest brands
The Brand Identity · Jan 30, 2026 · Interview
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Makkaihang DesignCommission StudioJoint PublishingHEYTEACommon Divisorbranding - How to have confidence in uncertain times: inside DixonBaxi's 'serious play'
Creative Boom · Dec 19, 2025
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
- "Why Everyone Should Care About Copyright"
It's Nice That · Apr 23, 2025
Illustrator Aysha Tengiz writes a personal opinion piece about the importance of understanding copyright and intellectual property in the creative industry. After receiving a contract that demanded full ownership of her work, she declined the project and urges other artists to be vigilant about their rights. The article highlights the risks of signing away IP, especially in the context of AI and large corporate clients.
Golden BellUnnamed magazine (parent company)editorial - Top January 2025 Typefaces from Leading Foundries
Creative Boom · Jan 13, 2025
Creative Boom’s January 2025 roundup by Tom May highlights seven new typefaces from international foundries and designers. The selection spans from the Art Deco-inspired SLTF Bergamot Grotesk to the culturally significant Munegascu, showcasing innovation, heritage, and stylistic diversity in contemporary typography. Each featured release demonstrates how type design continues to evolve across aesthetic and cultural dimensions.
Commercial TypeSilverstag Type FoundryOrder Type FoundrySwiss client (unnamed)typography - "Villagers Studio Crafts Unique Teams for Each Project Like Pop-Ups"
The Brand Identity · Dec 6, 2024 · Interview
The Brand Identity interviews Sam Smith, founder of Villagers Studio, a remote-first design practice that assembles bespoke teams for each project. Smith discusses the studio’s trust-based model, its flexible, community-oriented approach, and its mission to bring joy to the branding process. The conversation explores the studio’s early projects, challenges, and ambitions for growth and mentorship within the creative industry.
Villagers StudioSpitfire AudioLABSbranding - Studio Gruhl unveils new identity for digital-first branding
The Brand Identity · Oct 14, 2024 · Interview
Studio Gruhl, led by founder Malte Gruhl, has unveiled a new identity and website that reflect its focus on digital-first branding. The rebrand, guided by the studio’s manifesto ‘Dream More,’ emphasizes motion, interactivity, and AI-generated content over traditional print applications. In the interview, Gruhl discusses the studio’s evolution, collaborative approach, and vision for agile, adaptive brands built for the digital age.
Studio GruhlSid Lee New YorkUnnamed record labelUnnamed music platformbranding - It’s a duet: Play On Play unpacks the flourishing partnership that makes things tick at the studio
The Brand Identity · May 7, 2024 · Interview
The Brand Identity interviews Naomi Akikusa-Dawber and Lucy Fry of Play On Play, an Australian studio known for its joyful, collaborative approach to design. They discuss their partnership, workflow, and creative philosophy, as well as their work for clients like Melbourne Music Week and Christina Aguilera. The duo also share insights on industry challenges, female representation, and their plans for future growth.
Play On PlayLadies of LeisureChristina AguileraCity of Melbournebranding