Badal Patel

· Jun 15, 2026

The article highlights Super Spicy’s packaging design for sexual wellness brand Vira, which redefines the category with bold, sensual visuals and refined material choices. The design uses close-up photography, frosted glass, and color-coded tones to evoke emotional warmth and sophistication. Founder and Creative Director Badal Patel discusses how the brand treats sensuality as part of wellness rather than novelty.

It's Nice That · Sep 10, 2024

The article explores the complexities of branding cultural food products, particularly how Western markets often rely on stereotypes when representing non-Western cuisines. It highlights the work of studios like Outline and Super Spicy Studio, which aim to create more authentic and respectful visual identities for brands such as Adùn and Kolkata Chai Co. Through interviews and critique, the piece examines the tension between cultural authenticity, marketability, and appropriation in food branding.

The Brand Identity · Nov 25, 2021 · Interview

The Brand Identity interviews independent creative director and designer Badal Patel about her journey running her own studio, balancing work and life, and drawing inspiration from her Indian-American upbringing. Patel discusses her process, tools, and the challenges of freelancing, as well as her proudest project, the branding of Kulfi Beauty, a South Asian beauty brand. The conversation highlights her cultural influences, business lessons, and creative philosophy.

The Brand Identity · Mar 2, 2021

This edition of The Edit highlights five new identity projects by O Street, Maria Marks, Badal Patel, Studio Monozygote and Albin Holmqvist. The featured work spans a Glasgow film festival, a hard seltzer brand, South Asian-focused cosmetics, a Montreal food-redistribution non-profit and Spotify's underground electronic-music playlist Altar.

The Brand Identity · Oct 1, 2020

The Brand Identity's The Edit roundup presents five recently discovered branding projects by Studio 87, ANYWHERE, Oddity, Badal Patel and ZAK. The featured identities span a German landscape architect, a Brazilian beachside restaurant, a Hong Kong luxury furniture retailer, a Bangladeshi restaurant in New Jersey and a Canadian skincare brand, with distinctive typography, geometric forms and carefully considered color systems.

The Brand Identity · Feb 27, 2020

The Brand Identity’s 'The Edit' highlights five new design projects, including Radość Agency’s 3D jellyfish-inspired identity for Upper Festival in Katowice. Other featured works include Studio JOA’s identity for Fix Your Future, Martine’s branding for Jessica Schuster Design, KR8’s visual identity for makeup artist Nora Eglesz, and Badal Patel’s colourful identity for Kolkata Chai Co. The article showcases diverse global design approaches across music, recruitment, beauty, and food industries.