Founder · Creative Director
In a space that hasn’t already been saturated by branding, we got to set the benchmark for how a brand can show up in the category.
Who better to learn from than the industry heavyweights doing it at scale?
I wanted to create a workplace where people can be themselves inside and outside of work.
Blurr Bureau, a New York branding studio led by Jessica Dimcevski, has created a vibrant new identity for Yes! Apples, a collective of small New York orchards. The project reimagines how apples can be branded, using bold typography, nostalgic fruit sticker motifs, and a color-coded system to make the produce aisle more engaging. The design celebrates New York pride while balancing modernity and nostalgia.
The article explores the growing trend of designers and strategists leaving large network agencies to start independent studios. Through interviews with leaders from Koto, Unfound Studio, Blurr Bureau, Brandon Consultants, and Studio Meisō, it highlights motivations such as creative freedom, agility, and values-driven work. The piece frames this shift as a structural and cultural evolution in the creative industry.
The Brand Identity interviews Blurr Bureau founder Jessica Dimcevski and Creative Director Caitlin Kennedy Bradley about their global studio’s philosophy of transparency, empathy, and balance between strategy and intuition. The discussion covers their expansion from Melbourne to New York, their collaborative bureau model, and their approach to branding projects across industries. They also highlight their female-led team, global network, and ongoing hiring efforts.