Founder · Designer
The visual identity is essential to fans now and something that they really grab onto.
The article profiles designer and illustrator James Paris and his exhibition 'Honk If You Love Me', a collection of humorous bumper stickers shown at Yowie in Philadelphia. Drawing from vintage Christian clip art and typewriter activity books, Paris uses collage and playful copy to explore humor and nostalgia in design. The piece also touches on his ongoing collaborations with Yowie and his creative process balancing physical and digital methods.
The article explores how contemporary musicians are increasingly treating album campaigns as immersive visual worlds, integrating design, photography, and set direction into cohesive brand identities. It highlights projects like Chappell Roan’s 'The Subway' and Charli XCX’s 'Brat', and discusses Bijan Berahimi’s exhibition 'Eyes and Ears' that surveys this trend. Designers and creative directors emphasize the growing importance of visual storytelling in music marketing.
The Brand Identity interviews independent creative director and designer Badal Patel about her journey running her own studio, balancing work and life, and drawing inspiration from her Indian-American upbringing. Patel discusses her process, tools, and the challenges of freelancing, as well as her proudest project, the branding of Kulfi Beauty, a South Asian beauty brand. The conversation highlights her cultural influences, business lessons, and creative philosophy.