Jason Roberts
Illustrator, Designer, Designer Illustrator, Freelance Designer
In their own words
I've gone from thinking 'I might never retire' to 'I might have to retire early' in a pretty short space of time.
Right now, that picture looks like just making things work and getting by.
Up until recently, I've felt like a bit of a newbie in the design industry.
Don't be shy about showing off your work or talking about the success it has brought.
I've recently had two clients switch to generative AI for their illustrations and marketing material.
If there's no contract in place with clear deliverables outlined, then I'd say no.
Articles & interviews5
- Robert Beatty on Retro Photoshop and Primeval Album Cover Design
Creative Boom examines reports that senior creatives are considering early retirement amid AI disruption, post-COVID economic pressure and diminishing design-business margins. Contributors argue that although production-based work is vulnerable, human craft, technical execution and strategic brand expertise will remain valuable. The article recommends that creatives reposition toward strategy and specialised skills rather than competing on cost and production speed.
- What is success? Creatives share the moments that made them change their mind
The article by Tom May explores how several creatives redefined their understanding of success, moving away from traditional industry ideals toward more personal and fulfilling definitions. Designers including Daniel Poll, Tony Clarkson, Matt Hamm, and Jason Roberts share pivotal moments that reshaped their careers and values. The piece highlights a shift from external validation to self-defined satisfaction and balance.
- Is cringe culture killing your creative career?