Jon Gibbs
Managing Director
Studios:Derek&Eric
Quotes
“Spacious typography, soft neutrals, refined patterns and sunlit photography all work together to reduce visual noise.”
“The brief was to create something truly ownable for Easter.”
“We wanted the design to whisper luxury, not shout it, so every detail was considered.”
“For us, standout simplicity is about restraint with intent.”
“The key goal was to align the brand's visual identity with the exceptional quality of its product.”
“Through iterative refinements, we focused on a more expressive, stylised portrayal that captured both regal authority and modern charm.”
“Many premium brands lean too heavily on tradition, making them feel staid, while others focus solely on modern minimalism, losing character in the process.”
“The initial brief was exciting and clear in its intent—to break away from traditional self-tanning stereotypes and create a brand that exuded confidence, quality, and effortless beauty.”
“We overcame this by focusing on a unique shadow-inspired identity and a confident, minimalistic approach.”
“The warm, natural colour palette reflects the product's promise of an authentic glow, while the typography balances modern sophistication with an inviting, effortless feel.”