FutureBrand redefined Merck’s global identity to reflect its transformation from a mid-sized pharmaceutical company into a leading science and technology innovator. The new 'Vibrant Science and Technology' platform introduced a bold visual system inspired by microscopic forms, merging precision with imagination. The result unified Merck’s global presence under a distinctive and dynamic brand expression.
Strichpunkt Design developed Merck’s annual report, blending traditional and digital investor communications to reflect the company’s innovative strategy. Through futuristic illustrations, experimental typography, and the use of Merck’s own Iriodin pigments, the report conveys a forward-looking narrative that emphasizes diversity and technological progress.