MATTA developed a unified campaign for the England & Wales Cricket Board (ECB) to promote both the men’s and women’s Ashes series for the 2023 season. Centered on the idea that two concurrent Ashes series are better than one, the campaign celebrated parity and excitement across both teams, achieving record ticket sales and engagement.
MATTA developed a unified brand identity for England Cricket, bringing together the Men’s, Women’s, and Disability teams under one cohesive visual and verbal system. The rebrand modernizes the sport’s heritage while celebrating individuality across formats, creating a bold and inclusive expression of 'One England.'
FutureBrand developed a bold and disruptive brand identity for The Hundred, a new cricket competition created by the England and Wales Cricket Board to attract younger and more diverse audiences. The identity combines vibrant colors, urban grit, and dynamic graphic elements to reimagine cricket as an inclusive, fast-paced, and entertainment-driven sport for the digital era.