Creative Boom interviews Mark Jones, creative director at Studio Blackburn, about his philosophy of restraint in design and the importance of knowing when not to change things. He discusses projects for Brompton, So Energy, and Ellis Butchers, illustrating how the studio balances consistency, sector vernacular, and playful precision. The conversation highlights Studio Blackburn’s practical, human approach to branding across clients large and small.
San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.
