Found Studio collaborated with Sky Creative to produce a 15-second AI-inspired ident for the launch of the Sky Sci-Fi channel. The piece uses laser lighting and dynamic graphic language to depict an artificial intelligence taking control of the channel in a futuristic, technological void.
Stink Studios developed a cross-platform interactive experience to introduce Sky Q, the new home entertainment system. The project brought to life the concept of Fluid Viewing, allowing users to personalize the experience based on their favorite Sky shows, dynamically changing the site’s visuals, sound, and animation.
Territory Studio created a 30-second 3D motion advert for Sky to promote its VIP package and exclusive offers. The piece used dynamic zones, icons, and portals to capture the energy of the brand, combining precise timing and glossy finishes to deliver an engaging visual experience.
Clay reimagined the MakerDAO ecosystem through a comprehensive rebrand for Sky, an innovative DeFi platform. The project introduced a geometric logo, cohesive sub-brands, immersive illustrations, and a dynamic web experience that reflect transparency, innovation, and community within the decentralized finance space.
AKQA created 'Made of Magic', a cinematic campaign for Sky’s first carbon-neutral television, Sky Glass. Through the story of a young wizard and his canine companion, the campaign reimagines technology as something magical, blending storytelling, innovation, and emotion to transform how Sky connects with audiences.
Hingston Studio created the opening title sequence for Sky’s drama series *Temple*. The sequence uses the visual metaphor of descent through an elevator gate to mirror the protagonist’s journey into a hidden underworld, blending live action and CGI to evoke tension and secrecy.
Creative Boom interviews Mark Jones, creative director at Studio Blackburn, about his philosophy of restraint in design and the importance of knowing when not to change things. He discusses projects for Brompton, So Energy, and Ellis Butchers, illustrating how the studio balances consistency, sector vernacular, and playful precision. The conversation highlights Studio Blackburn’s practical, human approach to branding across clients large and small.
San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.