So Energy

Design work for So Energy, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Dec 2025

Brand Identity 1

Design cases by studio

Blackburn (1)

Brand Identity Refresh for an Energy Supplier
Studio Blackburn revitalised So Energy’s brand identity to position it as a confident challenger in a market dominated by the Big Six. The refreshed identity introduces a distinctive 'Electric Yellow' palette, dynamic motion system, and cohesive tone of voice under the idea 'Live Life Energised'. The result is a warm, approachable, and energised brand that makes renewable energy relatable and engaging.
Renewable Energy

Designers behind the work

Designers and creative leads credited on So Energy projects in press coverage.

Mark Jonesat Studio Blackburn6

News & interviews

Studio Blackburn's refresh of So Energy demonstrates the art of branding the invisible

Creative Boom · Jan 12, 2026

Creative Boom reports on Studio Blackburn’s refresh of So Energy, a UK renewable energy supplier. The London studio repositions the brand as a confident challenger through a distinctive Electric Yellow palette, emotive messaging, and dynamic motion design. The project shifts the brand from rational utility communication to a more human, expressive identity that makes the invisible nature of energy tangible.

Studio Blackburn So Energybranding