Leo created a minimalist brand identity for Ahlo, the first Canadian-designed smartphone launched by Bell. The design emphasized simplicity and functionality, aligning with the product’s philosophy of offering only what users truly need. The cohesive system helped Ahlo exceed sales forecasts and establish credibility across major retail partners.
Bell invited its partners to celebrate the 2024 Paris Olympics through a custom macaron experience created in collaboration with Nadège patisserie. The packaging featured a clam-shell box with layered die-cut paper and gold foil details, reflecting French elegance and the Olympic spirit. Each macaron represented a ring colour and flavour, merging sport, culture, and craftsmanship.
FutureBrand partnered with Bell Helicopter to redefine its identity and reposition the company as a forward-thinking aviation innovator. The project simplified the brand to 'Bell', emphasizing its pioneering spirit and unifying its legacy and future under the 'One Bell' vision. The new brand reflects agility, reliability, and a progressive mindset inspired by modern technology companies.