FutureBrand redefined Kohler’s strategic positioning to shift perceptions from a legacy combustion-based business to a forward-looking leader in distributed energy. The new visual and verbal identity, centered around the idea 'Resilient Together,' unites Kohler’s diverse businesses under one cohesive narrative while reflecting its design-led heritage. Photography and typography were used to express light, movement, and clarity across the brand architecture.
Media.Work created a dynamic visualization for Kohler’s main exhibition booth at CES 2024, highlighting the brand’s innovations in smart home and wellness technology. The concept translated natural elements—warmth, light, wind, and water—into abstract, tactile forms that express the harmony between nature and technology.
The Brand Identity interviews Character’s Creative Director Rishi Shourie about the San Francisco studio’s origins, philosophy, and approach to branding. Founded in 1999 by Shourie, Ben Pham, and Tish Evangelista, Character has worked with lifestyle and tech brands like Pottery Barn Kids, Nike, and Plume WiFi. The discussion covers their design process, the importance of animation in identity design, and the collaborative spirit of the Bay Area design community.
CharacterManualMuchoPottery Barn KidsWilliams Sonomabranding