Ben Pham
Co-Founder
In their own words
We saw brands that had been meticulously crafted fall apart in execution.
Obello always requires the craft, the origin of a designer.
Articles & interviews
- Why brand consistency matters more than ever, and how Obello can help agencies achieve it
Creative Boom’s article by Tom May explores how Obello, a new AI-powered design platform founded by Ollie Ralph and Ben Pham, helps agencies and in-house teams maintain brand consistency at scale. The platform encodes brand rules directly into design tools, using its proprietary GLAM model to automate layout adaptation while preserving creative integrity. Obello positions itself as a collaborator for designers, not a replacement, targeting enterprise and agency clients seeking scalable, consistent brand output.
- Character
The Brand Identity interviews Character’s Creative Director Rishi Shourie about the San Francisco studio’s origins, philosophy, and approach to branding. Founded in 1999 by Shourie, Ben Pham, and Tish Evangelista, Character has worked with lifestyle and tech brands like Pottery Barn Kids, Nike, and Plume WiFi. The discussion covers their design process, the importance of animation in identity design, and the collaborative spirit of the Bay Area design community.