Sylvain partnered with American Express to make its premium membership proposition more accessible to small and medium businesses. Through research, commercial strategy, and iterative prototyping, the team developed freemium service concepts that demonstrated AMEX's value while building pathways toward long-term membership.
FutureBrand collaborated with American Express and partners to create a checkout-free retail experience at Barclays Center. The shop allows card members to serve themselves and leave without waiting in line, enhancing convenience and engagement during events. This innovation positioned American Express as a forward-thinking brand in contactless payment and fan experience design.
The Brand Identity interviews LA-based designer and illustrator Janny Ji about her multidisciplinary approach, her experience at Pentagram, and her current role at TBWA\Media Arts Lab for Apple. Ji discusses how illustration and graphic design inform each other, highlighting projects such as the Moravian University rebrand and the Neighbourhoods Now campaign. She reflects on her creative process, learning experiences, and the importance of persistence and adaptability in design.
PentagramTBWA\Media Arts LabAppleMoravian Universitybranding
The Brand Identity interviews Zebra, an independent design consultancy based in Singapore and Perth, co-founded by Martin Maher and Michelle. The discussion covers their origins, approach to small-scale collaboration, notable branding projects for clients like Affinity, 100 Pasir Panjang, and American Express, and their evolving interest in digital design. Maher reflects on their design philosophy, type choices, and the benefits of staying small and hands-on.