Sylvain created a flexible visual identity and editorial system for Hinge’s 2025 LGBTQIA+ D.A.T.E. Report, “Love Beyond Labels.” The magazine-inspired system uses data visualizations, dater stories, expert guidance, and a playful labelmaker device to explore label fluidity and challenge rigid dating categories.
Stink Studios partnered with Hinge to create NFAQ, a campaign and digital platform offering fresh perspectives on LGBTQIA+ dating. The initiative established a distinct voice and identity across social, digital, and out-of-home channels, featuring real community voices and self-shot portraits to foster authentic conversations about dating experiences.
Social Club Paris created an emotional campaign for Hinge titled 'Souvenirs of Love', celebrating authentic connections between French and German couples. The project highlights the small, imperfect tokens that represent real love stories formed through the app.
Red Antler partnered with Hinge to redefine its identity as the dating app for meaningful connections. The team evolved the brand and launched the 'Designed to be Deleted' campaign, featuring Hingie, a character symbolizing real relationships that move beyond the app. The campaign’s success spanned multiple iterations and global reach, resonating strongly with a new generation of users.
Studio Yukiko collaborated with Hinge to create a playful phonebook for the Global Day of Unplugging. The publication encourages people to disconnect from their screens through tactile exercises, mindful prompts, and offline activities designed to spark real-world connection and curiosity.
Hinge CEO Jackie Jantos discusses applying creative thinking, inclusive research and trust-building to the dating app’s product and marketing. She explains how the Red Antler-created Designed to be Deleted positioning informs both the app’s UX and campaigns, including Hingie’s comedic on-screen deaths.
Creative Boom's July Booms & Shakes roundup reports senior hires, internal promotions, new divisions and retail launches across the creative industry. Highlights include Oliver hiring former TikTok executive creative director Tom Skinner, Mother Design opening an analogue-craft shop in Los Angeles, and MOX launching its experiential brand-design division MOX/WORLDS with a Formula E brief.
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The article, written in partnership with Frontify, explores how legacy and modern brands maintain cultural relevance through consistent branding. Featuring examples from Burberry, the V&A, John Lewis, Specsavers, and Hinge, it argues that consistency fosters trust and innovation rather than creative stagnation. The piece highlights how these brands balance heritage with reinvention to stay resonant in a fast-changing media landscape.