Walmart

· May 11, 2026

The Dieline’s Shelf Life column by Chloe Cordover examines the growing trend of single-serve packaging in wellness and food brands. It highlights how companies like Bragg are introducing portable versions of their staple products, such as On-The-Go ACV Pouches, even as sustainability goals set years ago appear to be deprioritized. The piece questions whether convenience is overtaking environmental responsibility in consumer packaging.

· Apr 17, 2026

Walmart has unveiled a sweeping redesign of its Great Value private label, updating packaging across nearly 10,000 food and household products. The refresh aims to modernize the look while maintaining the trust and familiarity that have made Great Value a staple in most U.S. homes. The initiative underscores Walmart’s focus on elevating its in-house brand presentation at a massive scale.

· Apr 16, 2026

Walmart has unveiled a major rebrand of its Great Value private label, emphasizing accessibility, clarity, and consistency across thousands of products. The redesign introduces a refined typographic logo, a bolder blue color palette, and a cohesive system for packaging and information hierarchy. The update signals Walmart’s commitment to elevating private label design standards in the retail sector.

Creative Boom · Feb 3, 2026

Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.

Creative Boom · Dec 18, 2025

Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.

BP&O · Nov 6, 2025

BP&O’s Emily Gosling reviews Werner Design Werks’ branding for skincare brand Current State, founded by sisters Emily and Lanie Parr. The identity embraces a vibrant multicolour palette and clean typography using LL Circular, standing out in a beauty market dominated by minimalism. While praising its boldness and shelf presence, Gosling questions the clarity of the color system’s link to product features.

Creative Boom · Sep 18, 2025

Creative Boom reports that Lisa Smith has been appointed as the new President of D&AD for 2025/2026. Based in New York, Smith brings extensive experience from her roles at Uncommon Creative Studio and Jones Knowles Ritchie, where she led major global rebrands. Her presidency signals D&AD’s focus on international growth, inclusivity, and adapting to technological and cultural shifts in the creative industry.