Emma Barratt
Creative Director · Designer · Executive Creative Director
4 articles · Apr 2024 — Jun 2025
Quotes
“Not everything is 'transformative'.”
Articles & interviews
- "Emma Barratt Talks Creative Process and Controversies on The Spark Podcast"
Creative Boom · Jun 12, 2025 · Interview
Episode 158 of The Spark, Creative Boom’s podcast, features designer Emma Barratt in conversation with host Katy Cowan. The discussion covers authenticity, creative buzzwords, personal quirks, and lessons learned from rejection, including her early experience applying to Wolff Olins. The episode offers a humorous and candid look at the realities of creative life.
Wolff Olinsother - Emma Barratt Discusses Class, Diversity in Creative Industry on Podcast
Creative Boom · Jun 9, 2025 · Interview
This Creative Boom Podcast episode features Emma Barratt, global executive creative director at Wolff Olins, in conversation with host Katy Cowan. Barratt discusses her working-class background, experiences with imposter syndrome, and the barriers to social mobility in the creative industry. The episode advocates for deeper inclusivity and systemic change within design culture.
Wolff Olinsother - "Creative Boom Podcast Season 9 Hits 1M Downloads with Stars"
Creative Boom · Apr 28, 2025
Creative Boom announces the launch of Season 9 of its podcast, celebrating one million downloads since its 2020 debut. The new season features leading creative figures such as Michael Johnson, Emma Barratt, and Kiser Barnes, alongside sponsorship from the School of Communication Arts. The article highlights the podcast’s evolution, new guests, and the refreshed bonus segment 'The Spark'.
- The Designers: Wolff Olins’ Andy Khatouli on challenging conventions and making a difference
The Brand Identity · Apr 10, 2024 · Interview
The Brand Identity’s interview with Wolff Olins Creative Director Andy Khatouli explores his creative journey from Studio Moross to co-founding Oddigy and joining Wolff Olins. Khatouli discusses his inspirations, leadership philosophy, and the importance of challenging conventions and making meaningful work. The conversation highlights his personal resilience, creative process, and advice for emerging designers.