Author · Other · Educator
Even small changes, whether in packaging, materials, production processes, or consumer education, can create meaningful impact.
A big tip is always following up after the event.
PRINT Magazine’s article by Jessica Deseo reports from the Sustainable Brands Conference 2026 in San Diego, where major companies like Amazon, Walmart, and PepsiCo discussed the evolving role of sustainability in business and design. The piece highlights California’s SB 54 packaging legislation, consumer willingness to pay for sustainable products, and the importance of designers in communicating credible sustainability efforts. It emphasizes that design now plays a central role in bridging the gap between sustainability policy, brand action, and consumer trust.
Print Magazine features the packaging design for Adonna Wines, a luxury wine brand founded by Donna Kato that blends Japanese heritage with contemporary elegance. Designed by SSStudio, the identity draws from traditional Japanese block printing and textile craftsmanship, using the ginkgo leaf as a symbol of family and culture. The result is a refined, meaningful brand that reflects Kato’s heritage and philosophy of mindful craftsmanship.
Walmart has unveiled a major rebrand of its Great Value private label, emphasizing accessibility, clarity, and consistency across thousands of products. The redesign introduces a refined typographic logo, a bolder blue color palette, and a cohesive system for packaging and information hierarchy. The update signals Walmart’s commitment to elevating private label design standards in the retail sector.
PRINT Magazine’s article by Jessica Deseo explores how LA28’s branding for the 2028 Olympic and Paralympic Games redefines what a global identity can be. Led by Ric Edwards, the LA28 design team treats the brand as a flexible cultural platform rather than a fixed logo, inviting athletes, artists, and communities to co-author the visual system. The piece highlights how the project reflects Los Angeles’s diversity and signals a shift toward participatory, scalable branding systems.
Creative Boom’s article by Tom May explores why networking should be a top priority for creatives in 2025. Drawing on advice from illustrators, designers, and other professionals, it emphasizes authentic relationship-building over transactional interactions. The piece offers practical tips for introverts, follow-up strategies, and examples of how networking can lead to unexpected opportunities.
Bob’s Red Mill has unveiled a bold new packaging redesign by Turner Duckworth that simplifies and modernizes its visual identity. The update focuses on readability, shelf impact, and category clarity through color coding and larger logos. While the new look is contemporary and streamlined, the article notes nostalgia for the brand’s previous quirky charm.
PepsiCo Design created five limited-edition New York Knicks cans hidden across New York City to celebrate the team’s playoff run. Fans could locate the cans through social media clues and win tickets by answering trivia. The designs use the Knicks’ signature orange and blue palette and typography inspired by New York’s visual culture.
PRINT Magazine reports that Collins has redesigned Olipop’s packaging to emphasize its identity as a bold, feel-good functional soda. The new design draws inspiration from the late 1960s and 70s, using expressive icons and pop art influences to evoke nostalgia while maintaining a modern, health-conscious appeal.