Jessica Deseo
Author · Other · Educator
In their own words
A big tip is always following up after the event.
Articles & interviews
- Walmart Unveils Bold Redesign for Great Value Private Label
Walmart has unveiled a major rebrand of its Great Value private label, emphasizing accessibility, clarity, and consistency across thousands of products. The redesign introduces a refined typographic logo, a bolder blue color palette, and a cohesive system for packaging and information hierarchy. The update signals Walmart’s commitment to elevating private label design standards in the retail sector.
- LA28 Turns Olympic Branding Into a Cultural Platform
PRINT Magazine’s article by Jessica Deseo explores how LA28’s branding for the 2028 Olympic and Paralympic Games redefines what a global identity can be. Led by Ric Edwards, the LA28 design team treats the brand as a flexible cultural platform rather than a fixed logo, inviting athletes, artists, and communities to co-author the visual system. The piece highlights how the project reflects Los Angeles’s diversity and signals a shift toward participatory, scalable branding systems.
- "Top Networking Strategies for Creatives in 2025"
Creative Boom’s article by Tom May explores why networking should be a top priority for creatives in 2025. Drawing on advice from illustrators, designers, and other professionals, it emphasizes authentic relationship-building over transactional interactions. The piece offers practical tips for introverts, follow-up strategies, and examples of how networking can lead to unexpected opportunities.
- Bob’s Red Mill Unveils Bolder, Simpler Packaging Redesign
Bob’s Red Mill has unveiled a bold new packaging redesign by Turner Duckworth that simplifies and modernizes its visual identity. The update focuses on readability, shelf impact, and category clarity through color coding and larger logos. While the new look is contemporary and streamlined, the article notes nostalgia for the brand’s previous quirky charm.