Sibling Rivalry

Creative Boom · Jan 29, 2025

Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.

Creative Boom · Jan 29, 2025

Creative Boom’s feature by Abbey Bamford explores the most overused buzzwords in the creative industry for 2025 and what professionals suggest using instead. Designers, strategists, and writers from various studios share their frustrations with terms like 'purpose-led', 'strategy', 'premium', and 'authentic', advocating for clearer, more meaningful language. The article humorously critiques industry jargon while promoting more honest communication.

BritBox has unveiled a refreshed brand identity created by Sibling Rivalry, evolving its visual and sonic branding to reflect a modern, curated British perspective. The update includes a simplified logo, expanded color palette, modular visual system, and a new sonic mnemonic composed by Joel Pickard. The refresh aims to unify BritBox’s brand experience across platforms while maintaining its distinctive British storytelling charm.

Motionographer reports that Versus has promoted Kathryn Henderson to Director of Creative Operations. Previously Head of Production, Henderson has been key in shaping the studio’s operational framework and leading award-winning projects. The article highlights her extensive experience across animation, commercial, and film production, as well as her leadership in fostering creative teams.

London-based directing duo Witness, composed of Simon Frost and Ben Hanson, have joined the roster of Sibling Rivalry. Known for their emotionally resonant storytelling and cinematic realism, the pair aim to expand their creative scope through the studio’s design and brand capabilities. Their work has earned recognition from major awards and global brands alike.