Fold7 created 'Laugh Through It', an integrated advertising campaign for Audible to position its comedy content as a mood-lifting antidote to everyday frustrations. The campaign used humor, empathy, and relatable scenarios across digital and out-of-home channels to strengthen Audible’s association with comedy and drive engagement.
Fold7 created the 'Have You Heard' campaign to position Audible as the ultimate destination for podcast fans. The work captured the excitement of discovering and sharing great audio content through a lively film and bold OOH visuals featuring bespoke typography and graphic earbuds.
Fold7 created the 'Mindless Moments' campaign for Audible to reframe audiobooks as a meaningful alternative to mindless scrolling. Using humorous storytelling featuring orangutans and relatable digital distractions, the campaign encouraged audiences to find enrichment through listening. The work delivered strong engagement and measurable increases in brand affinity and listening time.
Territory Studio developed a cinematic promotional campaign for Audible’s adaptation of George Orwell’s '1984'. The project included concept development and production of an online teaser and international TV commercial to capture the dark, dystopian tone of the story while highlighting its modern reinterpretation.
DixonBaxi partnered with Audible to reimagine the first 60 days of membership, transforming the brand from a transactional audiobook platform into an emotionally resonant content experience. The new visual identity, called 'The Reveal', symbolizes discovery and curiosity, expanding the brand’s presence across every touchpoint to strengthen trust and engagement.
Sibling Rivalry partnered with Audible to create a cross-platform campaign promoting Laurence Fishburne’s performance of The Autobiography of Malcolm X. The work juxtaposed historical civil rights imagery with contemporary visuals to highlight the ongoing relevance of Malcolm X’s message and connect with a new generation of listeners.
Manchester-based illustrator Louise French discusses how a demanding cycling journey across the Andes helped her overcome self-doubt and complete personal creative work. The profile covers her South America print series, live-scribing practice through Think and Visualise, concerns about AI, parenthood, and her determination to publish a children's book.
Creative Boom reports that London-based studio DixonBaxi has launched AskUs, an AI tool trained on 25 years of the agency’s creative thinking. The system allows anyone to interact with the studio’s accumulated knowledge in a conversational format, offering insights into its projects and philosophy. The article explores how this innovation reimagines how agencies communicate their strategic thinking to clients.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.