Fold7 is a London, United Kingdom studio that designs with a communication mindset, building brands that are muscular and ready for action. Working across beer, sportswear, fintech, audio, automotive, and non-profit, the team partners with names like 1664 Bière, Adidas, Audible, Belmont Estate, Capital One (including Capital One UK), Carlsberg, Cazoo, and CoppaFeel!. Their craft spans strategy and naming through to typeface design, visual identity, brand systems, digital design, verbal identity, and motion, threading a single idea through every touchpoint so it speaks clearly in the real world. Fold7 is at its best when a brand needs to move—launching, scaling, or shifting perception—shaping distinctive visual and verbal codes that can flex from a can in a fridge to a feed on the move. Collaboration sits at the center of their process: sharp strategic thinking, precise typography, energetic motion, and pragmatic digital execution working as
Works with Saol Display
Their own site is set in Domaine Display, Reckless Neue
Technologies detected on Fold7's website.
1664 Blanc partnered with Fold7 and Man vs. Machine for its 2025 London Fashion Week campaign, transforming its iconic blue bottle into luxury fashion-inspired visuals. The campaign continues the brand’s push into the fashion world, positioning the beer as a lifestyle and cultural icon. Through bold creative direction and digital artistry, the project bridges beer marketing with high-fashion aesthetics.