Fold7

Creative Boom · Jul 14, 2025 · Interview

Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.

Creative Boom · May 28, 2025

The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.

Creative Boom · May 27, 2025

The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.

Creative Boom · May 27, 2025

The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.

Creative Boom · May 19, 2025

Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.

The Brand Identity · May 2, 2025

Fold7Design has unveiled a refreshed brand identity for UK car search platform Cazoo, marking its transition from a direct retailer to a search-based service. The rebrand introduces a new logo merging the letter ‘A’ with a magnifying glass, a custom typeface called Cazoo Sans, and a vibrant color palette. Motion design and collage-style imagery bring a more human and dynamic feel to the brand.

Creative Boom · Apr 2, 2025

Fold7Design has refreshed the brand identity for luxury self-tanning brand St.Tropez, creating a sun-kissed, Riviera-inspired look that elevates the brand’s prestige. The rebrand introduces refined typography, a new logomark, and a sophisticated tone of voice that shifts focus from product efficacy to emotional experience. The updated identity rolls out across digital channels and U.S. retailers, reinforcing St.Tropez’s luxury positioning.

Creative Boom · Mar 3, 2025

1664 Blanc partnered with Fold7 and Man vs. Machine for its 2025 London Fashion Week campaign, transforming its iconic blue bottle into luxury fashion-inspired visuals. The campaign continues the brand’s push into the fashion world, positioning the beer as a lifestyle and cultural icon. Through bold creative direction and digital artistry, the project bridges beer marketing with high-fashion aesthetics.

Creative Boom · Feb 25, 2025

The article by Tom May for Creative Boom explores the importance of brand audits in the design process, describing them as essential 'health checks' for understanding a brand’s position and opportunities for improvement. Featuring insights from several creative leaders, it outlines best practices for conducting effective audits, from stakeholder interviews to competitive analysis and strategic alignment. The piece emphasizes that successful audits require curiosity, honesty, and collaboration between designers and clients.

Creative Boom · Nov 18, 2024

Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.

Creative Boom · Nov 6, 2024

Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.

Creative Boom · Nov 4, 2024

Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.

The Brand Identity · Jan 23, 2024

Fold7Design has developed a new visual identity for blockchain platform Near, emphasizing limitless scalability and open-source creativity. The identity uses a grid derived from Near’s infinity ‘N’ symbol, a custom lowercase wordmark, and the FK Grotesk typeface. A vibrant green color and motion-led applications reinforce Near’s mission to engage developers and reflect its dynamic Web3 community.