- "Fold7Design Launches Branding for First Freedom Games Against Slavery"
Creative Boom · Aug 13, 2025
Fold7Design created the brand identity for the inaugural Freedom Games, a global initiative by STOP THE TRAFFIK and Justice & Care to combat modern slavery. The London studio developed a sport-inspired, motion-driven visual system that balances urgency and optimism to encourage participation and fundraising. The project builds on Fold7Design’s previous rebrand for STOP THE TRAFFIK in 2024.
Fold7DesignSTOP THE TRAFFIKJustice & Carebranding
- Google's Andrew Thomas Shares Keys to Nurturing Creativity
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
GoogleNew Visual MediaIrisNokiaPepsibranding
- Google's Andrew Thomas Shares Secrets to Fostering Creative Ideas
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
Google Retail DesignNew Visual MediaIrisNokiaPepsibranding
- "Creative Agencies Shift from Specialists to Valued Generalists"
Creative Boom · May 28, 2025
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
- "Is University Still Vital for Creative Careers in 2025?"
Creative Boom · May 27, 2025
The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.
- Key Traits for Future Creative Leaders Revealed
Creative Boom · May 27, 2025
The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.
- Leaders Offer Essential Advice to Creative Graduates
Creative Boom · May 19, 2025
Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.
D8SomeOneOutlawcareer|industry_advice
- Fold7Design Refreshes Cazoo's Identity for Its Car Search Evolution
The Brand Identity · May 2, 2025
Fold7Design has unveiled a refreshed brand identity for UK car search platform Cazoo, marking its transition from a direct retailer to a search-based service. The rebrand introduces a new logo merging the letter ‘A’ with a magnifying glass, a custom typeface called Cazoo Sans, and a vibrant color palette. Motion design and collage-style imagery bring a more human and dynamic feel to the brand.
Fold7DesignCazoobranding
- Fold7Design Crafts New Luxurious Identity for St.Tropez Brand
Creative Boom · Apr 2, 2025
Fold7Design has refreshed the brand identity for luxury self-tanning brand St.Tropez, creating a sun-kissed, Riviera-inspired look that elevates the brand’s prestige. The rebrand introduces refined typography, a new logomark, and a sophisticated tone of voice that shifts focus from product efficacy to emotional experience. The updated identity rolls out across digital channels and U.S. retailers, reinforcing St.Tropez’s luxury positioning.
Fold7DesignSt.Tropezbranding
- 1664 Blanc Elevates Beer to Fashion Status at London Fashion Week
Creative Boom · Mar 3, 2025
1664 Blanc partnered with Fold7 and Man vs. Machine for its 2025 London Fashion Week campaign, transforming its iconic blue bottle into luxury fashion-inspired visuals. The campaign continues the brand’s push into the fashion world, positioning the beer as a lifestyle and cultural icon. Through bold creative direction and digital artistry, the project bridges beer marketing with high-fashion aesthetics.
- "Importance and Best Practices for Effective Brand Audits"
Creative Boom · Feb 25, 2025
The article by Tom May for Creative Boom explores the importance of brand audits in the design process, describing them as essential 'health checks' for understanding a brand’s position and opportunities for improvement. Featuring insights from several creative leaders, it outlines best practices for conducting effective audits, from stakeholder interviews to competitive analysis and strategic alignment. The piece emphasizes that successful audits require curiosity, honesty, and collaboration between designers and clients.
The Label CollectiveChase Design GroupDalziel & Powbranding
- Creative Leaders Outline Plans for 2025
Creative Boom · Nov 18, 2024
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
- Studios Face Major Challenges in 2025: Leaders Share Strategies
Creative Boom · Nov 6, 2024
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.
- 2025 Design Trends: Insights from Creative Leaders
Creative Boom · Nov 4, 2024
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.
https://fold7design.com/
London, United Kingdom
48 Cases
