Adidas Design Cases
Designers behind the work
Designers and creative leads credited on Adidas projects in press coverage.
Designers and creative leads credited on Adidas projects in press coverage.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
In this POV essay, Cat How critiques the creative industry’s growing reliance on evidence-based, data-driven processes that stifle experimentation and originality. She argues that as agencies and brands mature, they often prioritise safety and optimisation over risk and play, leading to cultural fatigue. Using examples like BBH, Mother, Pepsi, and Adidas Originals, How highlights how some organisations maintain creative vitality by embracing experimentation and reinterpreting heritage rather than preserving it.
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
The article profiles director Lex Carthur, known for his emotionally driven sports films for brands like Nike, Adidas, and Salomon. It explores his journey from photo editor to filmmaker, his self-taught approach to editing and colour grading, and his focus on empathy and authenticity in portraying athletes. The piece highlights several of his recent campaigns and his distinctive cinematic style.
Creative Boom’s feature spotlights adidas’ Hispanic Heritage Month campaign ‘Nuestra Cultura al Mundo,’ directed by Gabi Lamb and Andres Norwood. The film celebrates skateboarders Jen Soto and Diego Nájera, blending heritage, sport, and community through cinematic storytelling. The campaign culminated in a Puerto Rico event and signals a shift toward authentic, culture-led brand storytelling.
It’s Nice That announces the November 2025 edition of its Nicer Tuesdays event in London, featuring talks from Porto Rocha, Jennie Baptiste, Boomranng Studio, and Alice Isaac. The lineup spans design, photography, and collage, with discussions on identity, culture, and creative process. The event will be held at EartH Hackney with music by Epidemic Sound and sponsorship from El Rayo and Lovecorn.
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
