Adidas Design Cases
Designers behind the work
Designers and creative leads credited on Adidas projects in press coverage.
Designers and creative leads credited on Adidas projects in press coverage.
The article profiles London-based photographer Eric Aydin-Barberini, who is redefining his photographic practice following a late autism diagnosis. Moving away from commercial perfectionism, he now uses distortion, blur, and light to express his sensory experiences and inner world. His work challenges conventional photographic rules to create more personal, painterly images.
It’s Nice That announces the July 2026 edition of its Nicer Tuesdays event in London, featuring talks from motion studio Daisy Chain, illustrator Lily Kong, multimedia artist Jazz Grant, and photographer Alfie Whiteman. The event highlights a diverse range of creative practices from motion design and collage to photography and illustration, with sponsorship from El Rayo Tequila and Love Corn.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
The article profiles director Lex Carthur, known for his emotionally driven sports films for brands like Nike, Adidas, and Salomon. It explores his journey from photo editor to filmmaker, his self-taught approach to editing and colour grading, and his focus on empathy and authenticity in portraying athletes. The piece highlights several of his recent campaigns and his distinctive cinematic style.
