Matt Cottis
Creative Director
In their own words
We let the product materials largely inform the colours, taking reference from the compressed materials, so from the simple primary black and greys to flecks of the colours in the brighter materials.
We were really keen to use a sans with some personality and approachability, alongside something more classic.
Our relationship with Folk started in the most perfect way - buying a new pair of boots!
It has a hint of the shape of the shoes.
Articles & interviews
- IYA Studio let the materials do the talking in their refined and recycled identity for Handle
IYA Studio developed a refined, material-driven brand identity for sustainable beauty start-up Handle. Drawing inspiration from the recycled materials used in Handle’s products, the studio created a visual system featuring textured papers, muted tones, and a pairing of Mabry and Plantin typefaces. The identity reflects Handle’s circular approach to design and production.
- IYA Studio
The Brand Identity interviews IYA Studio’s Creative Director, Matt Cottis, about the studio’s multidisciplinary approach across branding, digital, and interior projects. The discussion covers long-term collaborations with fashion brands like Folk and Universal Works, the creation of the Mahabis brand identity, and their creative process. Cottis also shares insights into studio culture, inspiration, and typography preferences.