Matt Cottis
Creative Director
In their own words
We immediately felt at home here in Deptford.
We like to look at the fun side of projects.
We need to create meaningful connections.
the typeface expands in width as well as weight
allowed us to create a natural hierarchy between the information found on the can.
We let the product materials largely inform the colours, taking reference from the compressed materials, so from the simple primary black and greys to flecks of the colours in the brighter materials.
We were really keen to use a sans with some personality and approachability, alongside something more classic.
Our relationship with Folk started in the most perfect way - buying a new pair of boots!
It has a hint of the shape of the shoes.
Articles & interviews4
- IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections
The Brand Identity interviews IYA Studio’s co-founder and creative director Matt Cottis about their new website, their move to Deptford, and their evolving approach to meaningful, community-driven design. The conversation covers the studio’s updated digital presence, recent collaborations, and ongoing projects with brands like Parla, Imprint, and Bang & Olufsen. Cottis reflects on the benefits of working in a vibrant local environment and the studio’s focus on connection and creativity.
- IYA Studio Packaging Identity Puts House of Cans Collaborators First
IYA Studio created a new visual identity, packaging system, custom website and logomark for House of Cans, a collaborative beer-can retailer with both physical and online presence. The London studio used TIGHTYPE's Plaid grotesque and a subdued palette to make product information clear while foregrounding the colourful illustrations made by House of Cans' creative collaborators.