Pablo Rochat created commissioned video content for Balenciaga's TikTok and Instagram channels. The work was developed as fashion-focused, platform-native social media content.
Pablo Rochat directed Balenciaga’s 2022 Year of the Tiger campaign. The production brought together photography by Chris Maggio, cinematography by Alex Gvojic, styling by Laëtitia Gimenez Adam, and production design by Juliet Jernigan.
Further collaborated with director Maou Morgo to art direct Balenciaga’s Autumn/Winter 23 campaign, capturing Demna’s decade-defining vision for the house. The campaign featured experimental animations where shifting environments contrasted with static looks, symbolizing the passage of time.
Mucho created the exhibition signage, book, and catalog for 'Balenciaga, L’œuvre au noir', a showcase of Cristobal Balenciaga’s work at the Musée Bourdelle. Using black cloth, gloss foil stamping, and edge-painted pages, the design explored the nuanced effects of light on black to mirror Balenciaga’s mastery of form and texture.
AREA 17 partnered with Balenciaga to reimagine its e-commerce platform, aligning digital performance with the brand’s avant-garde luxury identity. The new site delivers a seamless, high-performing shopping experience that reflects Balenciaga’s bold and forward-thinking aesthetic.
Bureau Borsche collaborated with Gian Gisiger to design a new logotype for Balenciaga, inspired by Paris metro signage. The result is a simple, timeless identity that reflects the brand’s modern evolution under Demna Gvasalia, complemented by a minimalist website emphasizing clarity and usability.
Berlin-based artist Jonas Sprattland creates distorted fashion films and campaign imagery for clients including Nike, Balenciaga and Adidas. Combining videography, custom code-based tools, DIY programming and complex camera setups, he manipulates footage into tactile, molten-pixel-like forms while drawing inspiration from painting and sculpture.
The Brand Identity interviews Alexis Foucault and Tom-Jacques Perret, founders of Paris-based studio UNVEIL, which has quickly gained recognition for its AI-driven creative approach. The duo discuss their backgrounds, philosophy, and projects such as the award-winning AI film 'Ellie' and their Awwwards-recognised website. They share insights into their process, tools, and ambitions to expand their team and explore physical exhibitions.