Founder · Art Director · Designer
The team, all creatives ourselves, has experienced burnout at some point in our careers.
Pangram’s PP Eiko and PP Mondwest anchor the identity.
It reinforces the packaging’s commitment to authenticity and the rawness of human creativity.
Each label would inherit the hue of the bottle beneath it, shifting subtly with every blend.
Every typographic decision reflects that same sense of balance and precision.
What began as a tongue-in-cheek remark during early conversations with the founder ended up capturing the essence of his calm demeanour and 30+ years of industry experience – measured, methodical and meticulous.
Despite its limited scale, the project proves that constraints – like a fixed name or limited brand touchpoints – can lead to unexpected and unconventional creative outcomes.
House of Adjaycent created Re:Label, a conceptual skincare line designed to address creative burnout through mindful packaging and emotional storytelling. The project uses tactile materials, poetic ingredient lists, and hand-drawn illustrations to transform self-care into a reflective ritual. Avoiding AI visuals, the team emphasized authenticity, imperfection, and human creativity in both concept and execution.
House of Adjaycent developed a refined typographic identity for Singapore-based HKG Metals, drawing inspiration from the founder’s initials and decades of craftsmanship. The rebrand uses chromed-metallic finishes and modular letterforms to express precision and restraint. The project extends across stationery, apparel, and signage, reflecting the company’s collaborative and material-focused ethos.