Jay Liu
Designer, Founder, Art Director
Studios in coverage:House of AdjaycentJay Liu
About
Founder, art director and designer at Singapore's House of Adjaycent. His self-taught practice brings advertising and graphic communication together through brand identities, typography, packaging and experimental projects.
SourceSelected articles & interviews
House of Adjaycent explores creative burnout
Liu explains the personal experiences, tactile materials and graphic choices behind the conceptual Re:Label skincare project.
In their own words
The team, all creatives ourselves, has experienced burnout at some point in our careers.
Pangram’s PP Eiko and PP Mondwest anchor the identity.
It reinforces the packaging’s commitment to authenticity and the rawness of human creativity.
Each label would inherit the hue of the bottle beneath it, shifting subtly with every blend.
Every typographic decision reflects that same sense of balance and precision.
What began as a tongue-in-cheek remark during early conversations with the founder ended up capturing the essence of his calm demeanour and 30+ years of industry experience – measured, methodical and meticulous.
Despite its limited scale, the project proves that constraints – like a fixed name or limited brand touchpoints – can lead to unexpected and unconventional creative outcomes.