Jay Liu
Founder · Art Director · Designer
Studios:House of Adjaycent
Quotes
“The team, all creatives ourselves, has experienced burnout at some point in our careers.”
“Pangram’s PP Eiko and PP Mondwest anchor the identity.”
“It reinforces the packaging’s commitment to authenticity and the rawness of human creativity.”
“Each label would inherit the hue of the bottle beneath it, shifting subtly with every blend.”
“Every typographic decision reflects that same sense of balance and precision.”
“What began as a tongue-in-cheek remark during early conversations with the founder ended up capturing the essence of his calm demeanour and 30+ years of industry experience – measured, methodical and meticulous.”
“Despite its limited scale, the project proves that constraints – like a fixed name or limited brand touchpoints – can lead to unexpected and unconventional creative outcomes.”