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Advertising Campaign for 1664 Bière Make It Suprême by Fold7 - D1S1 Design Spotlight

Studio: Fold7

Client: 1664 Bière

Work: Advertising

Industry: Food & Beverage

Advertising Campaign for 1664 Bière Make It Suprême

Fold7 developed a cinematic advertising campaign to reintroduce 1664 Bière to UK audiences after a decade-long absence. Blending Renaissance grandeur with contemporary style, the 'Make It Suprême' campaign celebrates sophistication and enduring quality through a series of visually striking films and social content.

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Date: Wed, Apr 9

Tags: Taste, Sophistication, Elegance

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1664 Blanc Elevates Beer to Fashion Status at London Fashion Week
Creative Boom · Mar 3, 2025
1664 Blanc partnered with Fold7 and Man vs. Machine for its 2025 London Fashion Week campaign, transforming its iconic blue bottle into luxury fashion-inspired visuals. The campaign continues the brand’s push into the fashion world, positioning the beer as a lifestyle and cultural icon. Through bold creative direction and digital artistry, the project bridges beer marketing with high-fashion aesthetics.
Fold7Man vs. Machine1664 Blancadvertising

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