Fold7Design created the brand identity for the inaugural Freedom Games, a global initiative by STOP THE TRAFFIK and Justice & Care to combat modern slavery. The London studio developed a sport-inspired, motion-driven visual system that balances urgency and optimism to encourage participation and fundraising. The project builds on Fold7Design’s previous rebrand for STOP THE TRAFFIK in 2024.
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
