Sunny Bonnell
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Co-founder of Motto, a branding practice working across brand development, leadership and innovation.
SourceCoverage mentioning Motto
Co-Founder, CEO
In their own words
Expression without meaning is not sustainable.
We have more creative power than ever. But less creative meaning.
We started Motto® Supply because we kept hearing the same thing: 'We can’t afford Motto®, but we need Motto’s thinking.'
Workbooks are interactive by design, and they don’t just tell you what to do, they invite you into the process.
We think of Motto® Supply as the ‘studio in your pocket.’
We don’t just focus on ideas – we focus on big ideas.
True creativity requires risk, defiance, and a willingness to step outside the safety of consensus.
2025 won't be about trends; it'll be about paradigm shifts.
Clients are becoming more sophisticated in their understanding of what a brand truly means to their business.
The industry is moving from brand-building to brand innovation. That means challenging everything we thought we knew and redefining what's possible.
Articles & interviews9
- Inside the Future of Brand 2026 report with Motto’s co-founders
The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
- Motto Launches Workbooks to Democratize Brand Strategy
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about Motto Supply, a new initiative offering interactive digital workbooks that distil the agency’s brand strategy frameworks for entrepreneurs and small teams. The project aims to democratise access to high-level brand thinking through self-guided, actionable tools. Bonnell discusses the creative process, challenges of simplification, and the positive global reception of the workbooks.
- Sunny Bonnell Discusses Branding Insights and Motto's Success
Coverage mentioning Motto®
Co-Founder, CEO
In their own words
Ivo is not positioning itself as another AI tool or a traditional CLM. They are pioneering ‘Contract Intelligence,’ reframing contracts from static documents into dynamic sources of business intelligence.
Once this big idea was defined, we developed verbal and visual work in lockstep so they complemented one another very well.
Myriam’s work carries a refined, editorial quality that aligns naturally with the expectations of a legal audience, while still feeling contemporary and expressive.
Ivo is not positioning itself as another AI tool or a traditional CLM. They are pioneering ‘Contract Intelligence,’ reframing contracts from static documents into dynamic sources of business intelligence.
Once this big idea was defined, we developed verbal and visual work in lockstep so they complemented one another very well.
Myriam’s work carries a refined, editorial quality that aligns naturally with the expectations of a legal audience, while still feeling contemporary and expressive.