Luigi Carnovale
Creative Director · Other · Founder · Designer
8 articles · Oct 2024 — Mar 2025
Quotes
“LinkedIn stands out because it's a space for meaningful connections.”
“Brand owners are increasingly valuing live, immersive experiences over online content.”
“Consumers want unique, handmade items with personal meaning, moving away from mass-produced products.”
“Business is about people, and we are in control of our own paths.”
“People are at the heart of design and business longevity.”
“He encourages creatives of any age to keep testing themselves and embrace both change and the wisdom gained over time.”
Articles & interviews
- Is LinkedIn Still Relevant for Creatives in 2025?
Creative Boom · Mar 24, 2025
The article explores whether LinkedIn remains a valuable platform for creatives in 2025. Through insights from illustrators, designers, photographers, and agency leaders, it presents a balanced view: while LinkedIn still offers professional opportunities and positive networking, its algorithmic focus and AI-driven content have frustrated many users. The piece concludes that LinkedIn’s usefulness depends on how intentionally creatives engage with it.
Red SetterNever Dull GroupDesign LSCdigital - Northern Design Festival 2025 Focuses on Creative Industry Transparency
Creative Boom · Feb 19, 2025
The Northern Design Festival 2025, returning to Lancaster in May, focuses on transparency and accessibility in the creative industry. Led by directors Niamh Cartwright and Antonia Arbova, the event aims to challenge gatekeeping and decentralise design from London. With an advisory board of industry leaders and support from major sponsors, NDF 2025 seeks to foster open dialogue and empower creatives across the UK.
Studio SanaM1 StudioCreative Boombranding - "Creative Boom Podcast's Christmas 2024 Special: Festivities & Creativity"
Creative Boom · Dec 19, 2024
Creative Boom’s 2024 Christmas Special podcast episode, hosted by founder Katy Cowan, celebrates the end of the year with a festive roundtable of past guests. The episode features light-hearted discussions about holiday traditions, creative reflections, and seasonal fun, marking the close of Season Eight of The Creative Boom Podcast.
Creative Boomdigital - Studios Adapt to New Client Demands
Creative Boom · Nov 13, 2024
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- 2025 Design Trends: Insights from Creative Leaders
Creative Boom · Nov 4, 2024
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.
- The Spark: Luigi Carnovale on Reinvention and Authenticity
Creative Boom · Oct 17, 2024
Episode 126 of The Spark podcast from Creative Boom reflects on Luigi Carnovale’s insights into reinvention and authenticity in the creative industry. The episode also covers D&AD’s 2024 creative trends, Headspace’s AI chatbot Ebb, and highlights independent type foundries to watch in 2025. It concludes with a preview of an upcoming interview with Lisa Smith of JKR and a creative tip about embracing vulnerability.
- Luigi Carnovale: Timeless Design and Creative Reinvention
Creative Boom · Oct 14, 2024 · Interview
Creative Boom’s podcast episode features Luigi Carnovale, creative director at Design LSC, discussing how to stay relevant and inspired in the design industry after three decades of experience. He reflects on mentorship, adapting to new technologies, and maintaining authentic relationships as the foundation of creative longevity. The conversation offers an encouraging perspective on balancing reinvention with staying true to one’s creative roots.
Design LSCbranding - The Spark Podcast: Seema Sharma on Creativity, AI, and Work-Life Balance
Creative Boom · Oct 10, 2024
Episode 124 of Creative Boom’s podcast 'The Spark' discusses creativity, AI, and work-life balance. Host reflections include Seema Sharma’s insights on human authenticity in an AI-driven world, industry news such as Rankin’s agency bankruptcy and Halo Studios’ rebrand, and tips for maintaining creative balance. The episode also highlights trends in audio-visual design and recommends a biography of photographer Lee Miller.
The Full ServiceHalo StudiosDesign LSCother