Goodnotes Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Goodnotes projects in press coverage.
News & interviews
- Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity · Jun 2, 2025 · Interview
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.
- Sunny Bonnell Discusses Branding Insights and Motto's Success
The Brand Identity · Feb 3, 2025 · Interview
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about the agency’s evolution, philosophy, and recent successes. Bonnell discusses Motto’s focus on visionary leadership, its Idea Worth Rallying Around® framework, and major projects for clients like Andela, Goodnotes, and Colliers. The conversation highlights Motto’s strategic approach to brand building, culture, and leadership alignment as it enters 2025.
- Capturing that ‘a-ha’ moment: Motto unveils their whimsical rebrand for note-taking app Goodnotes
The Brand Identity · Nov 7, 2023
Motto has unveiled a whimsical and familiar rebrand for the note-taking app Goodnotes, coinciding with the launch of Goodnotes 6. The refreshed identity balances heritage with innovation, featuring the Roobert typeface, a teal-led colour palette, and the tagline ‘Feed Your Mind.’ The project emphasizes creativity, learning, and the joy of discovery while maintaining brand familiarity.
- Motto’s Sunny Bonnell on their new brand, doing big things and helping leaders craft their vision
The Brand Identity · Dec 13, 2022 · Interview
The Brand Identity interviews Motto co-founder Sunny Bonnell about the agency’s refreshed brand and website. Bonnell discusses Motto’s evolution from a small startup to a global branding consultancy, their new visual identity centered around the rallying cry 'Do Big Things™,' and their focus on purpose-driven, leadership-aligned branding. The conversation also touches on inclusivity in the design industry and Motto’s future plans, including VisionCamp® and new publications.