Tom Munckton

Executive Creative Director · Creative Director

11 articles · Nov 2024 — Aug 2025

Studios:Fold7DesignFold7 Design

“We wanted to create a brand that could capture the collective and motivational capacity of an ambitious movement, and a visual language that could land corporate sign-ups while inspiring unique contests.”
“Whatever your route in, you need to allow yourself plentiful time to hone your craft: explore, immerse, observe and grow.”
“So we used qualitative research to validate strategic directions, mainly to help us shape a concept that would be needed in the market.”
“For a brand devoted to the automotive world, the previous application had been notably immotive.”
“The main challenge is isolating the aspects of a well-known brand that have recall value.”
“Their name, as a place, is such a gift in terms of standout and evoking a positive and elevational sentiment for the brand.”
“We liked the idea of a brand that thinks a bit more 'feeling' first.”
“To be truly useful, a brand audit needs to be an injection of truth serum for an organisation.”
“Our designers have more than a side plate of motion capabilities and a garnish of prompt engineering.”
“There's a rebalancing happening of the 'virtual' to 'physical' showings for brands, with big retail marketplaces exploring more and more IRL experiences.”

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