Tom Munckton
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Creative director, designer and art director leading Fold7Design. His experience includes roles at Mother and DesignStudio.
SourceCoverage mentioning Fold7Design
Executive Creative Director, Creative Director
In their own words
By pulling from vernacular language, we created the ‘Go All In’ name to inherently function as an active call to action.
This strategic decision drastically simplified the visual and verbal system. Because the name itself does the heavy lifting, the design system was freed up to be incredibly clean, direct and effortless for partners to deploy.
The mark serves as a visual manifestation of the brand’s core philosophy, it acts directionally, ushering the viewer’s eye downward and inward – inviting them to go all in on whatever topic they are exploring.
Clash Display commands authority beautifully in sentence case, striking a tone that is urgent yet highly accessible.
The brand’s primary colour anchor is actually black, which establishes a sharp, contemporary and grounded aesthetic.
During the design process, we spoke a lot about passing ‘the Brixton test.’
We wanted to create a brand that could capture the collective and motivational capacity of an ambitious movement, and a visual language that could land corporate sign-ups while inspiring unique contests.
Whatever your route in, you need to allow yourself plentiful time to hone your craft: explore, immerse, observe and grow.
So we used qualitative research to validate strategic directions, mainly to help us shape a concept that would be needed in the market.
For a brand devoted to the automotive world, the previous application had been notably immotive.
Articles & interviews11
- Fold7Design Creates “Go All In” Identity for National Reading Year
Fold7Design created the Go All In identity for the UK’s National Year of Reading 2026, positioning reading as a route into existing interests such as sport, science, music, gaming and fashion. The flexible system centres on an abstract Open Book mark, a compact stacked wordmark, freely available Clash Display typography, and a black-led palette with vivid yellow, green and pink accents.
- "Fold7Design Launches Branding for First Freedom Games Against Slavery"
Fold7Design created the brand identity for the inaugural Freedom Games, a global initiative by STOP THE TRAFFIK and Justice & Care to combat modern slavery. The London studio developed a sport-inspired, motion-driven visual system that balances urgency and optimism to encourage participation and fundraising. The project builds on Fold7Design’s previous rebrand for STOP THE TRAFFIK in 2024.
- "Is University Still Vital for Creative Careers in 2025?"
Coverage mentioning Fold7 Design
Creative Director, Executive Creative Director
In their own words
Clients come to you for you. They're buying into a person. Go quiet for a couple of weeks, and they won't walk: they'll ask where you've been. We produce our best work when we're at our best. Rest is part of the process, not a break from it.
Articles & interviews3
- Why freelancers find it so difficult to take time off (and how to actually do it)
The article by Tom May explores why freelancers in the creative industry struggle to take time off and how they can overcome guilt and burnout. Through insights from designers, studio founders, and creative directors, it highlights the importance of rest as a vital part of sustainable creative work. The piece offers practical advice on building structures and mindsets that make rest possible and productive.
- "Creative Agencies Shift from Specialists to Valued Generalists"
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.