Ashleigh Hansberger
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Co-founder of Motto, working at the intersection of branding, leadership and innovation.
SourceCoverage mentioning Motto
Co-Founder, Chief Operating Officer, Chief Strategy Officer
In their own words
Trends are loud. Behaviour is honest.
The best creatives aren't locked into silos. They know how to zoom into the details and pan out to see the bigger system at play.
The creative industry is more fluid than ever, and that's a good thing.
Raw talent will get you noticed. However, what will define the next generation of creative leaders is the ability to translate vision into traction.
Start studying business and leadership now. Leadership isn't about title; it's about behaviour.
The FasterLines brand strategy reveals itself in every decision.
Articles & interviews8
- Inside the Future of Brand 2026 report with Motto’s co-founders
The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
- "Creative Agencies Shift from Specialists to Valued Generalists"
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
- "Is University Still Vital for Creative Careers in 2025?"
Coverage mentioning Motto®
Co-Founder, COO
In their own words
What we consistently saw were abstract data graphics, cold blue palettes and rigid geometric systems that signal technology but often lack usability or human connection.
What we consistently saw were abstract data graphics, cold blue palettes and rigid geometric systems that signal technology but often lack usability or human connection.
When a brand is treated as a leadership tool, it stops being a decoration and starts becoming direction.
Strategy isn’t just a business skill. It’s a leadership practice.
Articles & interviews3
- Motto® rebrands Ivo around ‘Intelligence by Design’ for legal tech
Motto® rebranded legal tech company Ivo around the idea of ‘Intelligence by Design,’ repositioning it as a leader in contract intelligence rather than automation. The new identity combines editorial typography, warm colors, and expressive illustration by Myriam Wares to balance precision and humanity. The rebrand extends across logo, website, motion, and verbal identity, reflecting Ivo’s maturity and enterprise focus.