In their own words
We firmly believe that we won't get replaced but augmented.
Clients might want us to apply it for auditing, for research, to drive efficiencies in the process and to deploy brands more effectively.
As overwhelming as some of these seismic shifts in tech might feel, they'll be providing us at Wolff Olins with a meaningful opportunity to make our work more effective, imaginative, iterative and impactful.
We try not to worry too much about the big trends in graphic design. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters.
Articles & interviews4
- Creative Leaders Outline Plans for 2025
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
- Studios Adapt to New Client Demands
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- "Design Studios Share Exciting Trends for 2025"