We firmly believe that we won't get replaced but augmented.
Clients might want us to apply it for auditing, for research, to drive efficiencies in the process and to deploy brands more effectively.
As overwhelming as some of these seismic shifts in tech might feel, they'll be providing us at Wolff Olins with a meaningful opportunity to make our work more effective, imaginative, iterative and impactful.
We try not to worry too much about the big trends in graphic design. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters.
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
Creative Boom’s feature by Tom May gathers insights from leading design studios about what excites them for 2025. Themes include sustainability, AI as a creative enabler, motion design, mentorship, and a renewed focus on simplicity and experimentation. The article paints an optimistic picture of a design industry embracing purpose, innovation, and human connection.
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.