In this POV essay for It’s Nice That, creative director and SEEK/FIND founder Tabitha Swanson explores the growing sense of exhaustion among designers who feel pressured to constantly upskill in response to rapid technological change. Reflecting on her own career across UX, 3D, AR, VR, and AI, Swanson critiques the relentless pace of innovation and the toll it takes on creative craft and mental health. She questions whether the industry’s obsession with new tools and trends is sustainable or spiritually fulfilling.
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.
No Service 24/7Heine/Lenz/ZizkaNo Influence 24/7NikeHighsnobietybranding
