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Saol Display in use - D1S1 Design Spotlight

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Saol Display — 2 cases

Used by Fold7, Schick Toikka

Cases set in Saol Display, as credited by the studios in their own writeups.

St Tropez

St Tropez by Fold7

Visual Identity For St. Tropez Luxury Self-Tanning Brand

Atmosphere, Luxury, Messaging, Typography

Saol by Schick Toikka

Custom typefaces for a contemporary typography studio

Italic, Publication, Serif, Typeface, Typography, Weight

Saol Display in the news

Fold7Design Crafts New Luxurious Identity for St.Tropez Brand
Creative Boom · Apr 2, 2025
Fold7Design has refreshed the brand identity for luxury self-tanning brand St.Tropez, creating a sun-kissed, Riviera-inspired look that elevates the brand’s prestige. The rebrand introduces refined typography, a new logomark, and a sophisticated tone of voice that shifts focus from product efficacy to emotional experience. The updated identity rolls out across digital channels and U.S. retailers, reinforcing St.Tropez’s luxury positioning.
Fold7DesignSt.Tropezbranding