Designer Kristian “Sheps” Shepherd presents a self-initiated redesign concept for AMC intended to restore a sense of theatrical magic to the cinema-going experience. Drawing from AMC's 1979 logo, film ephemera, and prop-graphics practice, the identity combines a custom wordmark and star monogram with deep red and black colors and expressive typographic choices.
This is a PRINT Magazine category listing for concept-related content rather than a single project article. It links to articles about AMC concept work, VSA's Seventh Generation eco-branding experiment, creative approaches to AI, and the 2025 PRINT Awards concept-design jury.
