Studio: Imaginary Forces

Client: AMC

Work: Motion Design

Industry: Entertainment

Main Title Sequence For Mad Men

Imaginary Forces created the Emmy-winning main title sequence for AMC’s Mad Men. The design captures the essence of the show through a surreal descent of the protagonist surrounded by original 1960s-inspired advertising art, symbolizing the allure and collapse of the American Dream.

Tags: Advertising, Dream, Sequence, Television