Sibling Rivalry developed the visual identity for the 2022 TCM Film Festival, marking the event’s return to in-person celebrations after two years of virtual gatherings. The design extended the TCM master brand, featuring a dynamic 'C' logo and circular motifs that pay homage to classic film and Hollywood heritage.
Sibling Rivalry partnered with TCM to redefine its brand identity, bridging the past and present through a modern lens on classic cinema. The refreshed system introduced a dynamic 'C' logo, flexible tagline, and cohesive design language that extended across on-air, digital, and festival experiences. This evolution positioned TCM as a cultural hub where timeless storytelling meets contemporary relevance.